INSIGHTS +content.
I STARTED A BUSINESS ACCOUNT FROM SCRATCH FOR A BRAND NEW PLASTIC SURGEON WITH 0 PATIENTS. LET’S TAKE A LOOK AT WHAT WE ACCOMPLISHED IN 2 YEARS…
TOP 9 TRENDING…
About 6 months into starting our account & carefully curating hashtags, we finally broke through one of the top hashtags for our industry: #plasticsurgery. For such a young account with less than 5,000 followers, it was quite the feat to make it into the top 9 photos on a hashtag that is used 2.2 million times per day! We were trending for a solid 24hrs. This brought in brand awareness & leads organically from clients who had no prior knowledge of our Doctor or their services! This account now has over 17k followers!
FURTHER INSIGHT…
This post shows the potential power of organic marketing on Social Media! We reached 120,502 unique accounts and most of the impressions came from hashtags & Other! Other consists of a few subcategories such as posts shared via direct message, saves, reposts you're tagged or mentioned in, post notifications where you were tagged or mentioned, and posts that show up on the Following tab in Notifications. 98% of accounts that viewed this trending post were not previously following our account! That is a lot of new eyeballs & Brand Awareness with 0 paid Instagram ADS!
