INSIGHTS + case studies.
I started a business account from scratch for a brand new Plastic Surgery practice with 0 patients. Let’s take a look at what we accomplished within 2 years…
INSIGHTS | FEEDBACK | GRIDS | SMALL ACCTS
Our objective was to cultivate brand awareness and build community for a new plastic surgery practice starting from the ground up, with no existing patients or social media followers. By leveraging Instagram as a strategic platform, we aimed to engage potential clients and attract new patients to the practice.
The Challenge:
After 6 months of strategic content creation and copywriting, we successfully ranked in the Top 9 posts for #plasticsurgery—one of the most popular industry hashtags, used in over 2.2 million posts.
The Results:
☁︎ Over 24 hours of trending visibility, driving massive organic reach.
☁︎ Increased brand awareness from potential clients unfamiliar with the doctor’s services.
☁︎ Direct inbound leads from high-intent users.
☁︎ Follower growth—from 600 to over 17,000+ and counting over the course of 2 years!
By leveraging data-driven content strategy and optimization, we transformed this account into a high-performing lead generator—without paid ads.
The Outcome:
more tiktok + ig insights
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