3 WAYS TO GROW YOUR BUSINESS ACCOUNT ON INSTAGRAM

If you really want to grow your business account on Instagram, you’re going to have to put in a little effort ✨ Here are 3 things to grow your business account on Instagram 👇🏻


•Make reels - video content statistically out performs any other type of content. Reels are something Instagram is promoting heavily to compete with TikTok. That is why reels show up in bigger boxes than anything else on explore pages and why they have their own tab in hashtag pages and at the bottom of the app. ALSO, people buy from people. Reels are a way to show up & show personality. If you want people to care about your product/service, show them who you are.

•Niching down - the algorithm shouldn’t be this scary thing you battle with. It should be the thing that helps you get noticed by the right people. If you had no knowledge of your account, would you understand what it was about & who you help? If not, other people probably don’t either & chances are the algorithm doesn’t understand who to show your content to. If your bio just says “photographer” you’re fighting for attention with travel, wedding, elopement, product, fashion, concert and hobby photographers but if you put “wedding photographer” look at how you can narrow down! You’ll have a much better chance of being spotted and understood.

•engage - this one is a little controversial. some people think it’s disingenuous, but I don’t think it has to be. Scroll hashtags in your niche & engage thoughtfully on posts that speak to you if you like & if you don’t, then don’t. Engage also means starting a dialogue with YOUR audience. This is what I find more important in the realm of engagement. People are on social media to SOCIALIZE. Build relationships, respond to your comments, answer your dms, add polls and question cards in your story! This is critical for building a caring community around your product or service!