INSTAGRAM SEO: THE RUNDOWN

In 2021 Instagram implemented SEO onto the platform! That means your posts can now be found not only by typing things into the search bar in-app but also through searches on google!

What is SEO?

SEO stands for “search engine optimization” and this is utilized by using intentional keywords throughout your copy!

To figure out good keywords for your post, think about your ideal client. What words might they be searching? What services do you offer? What products do you sell?

These are all great places to start!

The term ‘keyword’ may make it seem like SEO is only for individual words but it applies to phrases as well! If you make a post about ‘how much money virtual assistants make’, then that is a great phrase to include in your captions. It sounds just like what someone researching the topic would ask in a search bar isn’t it?

Let’s do one more example…Say you are a wedding photographer from Houston Texas. If you include those words in your captions then when someone types '“wedding photographer Houston” into the search bar while they are researching for their upcoming wedding, you are more likely to show up or ‘rank’ in their search results!

where should I put my Instagram seo keywords?

Utilize the ‘display name’ area for starters! That is a great place to kickstart your keywords! For example… I am a Social Media Manager so this is the identifier that I have in my display name section. You should also sneak keywords into your bio and every one of the captions you post with your content!