INSTAGRAM BURNOUT: HOW TO PLAN CONTENT

Burn out can be a real b!$(!

Don’t listen to the gurus who tell you to post multiple times a day. MULTIPLE TIMES?! For a small business this is simply not sustainable. You feel motivated for a week, a month even and then BAM. You ghost for weeks.

Does this happen to you? If so, here are two options to consider when making content for your business…


Option 1: Batching content! This is the only way I survive! Batching content doesn’t have to mean creating EVERYTHING at once either.

Typically I go through reels and save some trending sounds one day, record a bunch another day and batch captions at some point after that!

These days I message myself a trending reel audio so that I can write any ideas I have for it in real time and it’s all in one place in my inbox (instead of saving to an ideas folder)!

Figure out a batching style that works for YOU! Efficiency isn’t one size fits all.

Option 2: Outsource! Before you immediately say “no I’m not ready”, think about this: you can outsource as little or as much as you want. Find a Virtual Assistant to help with just ONE task if it takes away a stress in your business and allows you to focus on the things you do enjoy! Say you find a VA that charges $25/hour and you only need them for 4 hours a month. $100/month to take away a stressor and have more time to scale in other places seems way more manageable and reasonable right?