HOW TO ATTRACT CLIENTS ON SOCIAL MEDIA

Tons of people fall into the same hole. You work SO HARD to make your business a reality and once you hit live on your site or make your first IG post you expect business to start magically flooding in! But it doesn’t….

Expecting people to purchase something from you is a big ask when they know nothing about you!

Here are some tips for how to land clients and/or sales for your products 👇🏻

• Treat your audience as if they’re already a paying customer. Flex your knowledge! If you’re service based don’t make them have to GUESS if your service is helpful: be helpful for free! Instill confidence that you are an expert BEFORE there is a purchase!

• Niche down. Who does your product or service help specifically? If you try to target everyone, you target no one! Speak directly to a certain type of person instead of trying to speak to everyone and casting doubt that you can help someone with their specific problem.

• Have a process to convert leads! Selling a product? Create a welcome code pop up on your site for 20% off their first purchase! Providing a service? Create a freebie. ex: “Provide your email and we’ll send our free business checklist to your inbox!” Or better yet, offer a webinar or email course!
(This will get people to actually open the emails you send them!)